Rushabh Group, founded in 1991, delivers multidisciplinary engineering and infrastructure solutions with sustainable design, project execution, and innovation-driven excellence.
Client Mr. Mohit Bellani
Services Social media design and strategy
Technology Digital Marketing
Our approach
Challenges
Crafting a social media strategy for Rushabh Group involved presenting complex engineering and infrastructure services in a visually compelling way, maintaining consistency across platforms, segmenting content for diverse audiences (architecture, structural, project management), and crafting messages that balance technical detail with broad user appeal.
Outcomes
We developed a cohesive social presence for Rushabh Group, combining clear visual templates, category-based content pillars (e.g. “Projects,” “Behind the Scenes,” “Team & Innovation”), and targeted campaigns. Posts showcased project milestones, structural insights, and brand values, boosting engagement, reach, and lead inquiries. The content strategy helped position Rushabh as both technically credible and approachable, driving traffic to their site and improving brand recognition.
