SEO Strategy Document — Confidential
12-Month SEO Campaign Roadmap
A phased growth strategy for Infoneoo — AI-Driven BPO, Healthcare Revenue Cycle Management & Digital CX Services
Campaign at a Glance
Key scope metrics for this SEO engagement
12
Months (extendable to 18+)
6
Distinct campaign phases
4
Core services optimised
8+
Industries targeted
3
Local hubs (Delhi, Noida, Bengaluru)
About this document: This roadmap is designed as a living strategy — not a fixed schedule. Each phase builds on the previous, with built-in review windows at Month 4, Month 8, and Month 12 to recalibrate based on actual ranking, traffic, and lead data. Phases 5 and 6 are intentionally structured for scale and retention beyond month 12.
Phased Roadmap
Month-by-month SEO execution plan with deliverables
1
🔍 Foundation
Discovery, Audit & Strategy Architecture
Before we optimise anything, we need to know exactly where Infoneoo stands — technically, competitively, and in the eyes of Google.
Months 1–2
Key Deliverables
✓
In-depth technical SEO audit (crawl errors, Core Web Vitals, indexing issues, schema gaps)✓
Competitor landscape analysis — identify top 5 BPO/RCM competitors ranking in India & AU✓
Comprehensive keyword research — 200+ high-intent keywords mapped to service/industry pages✓
Setup Google Analytics 4, Search Console, Bing Webmaster Tools, heatmaps (Clarity/Hotjar)✓
Content gap analysis — identify missing pages vs competitors✓
Backlink profile audit using Ahrefs/SEMrush — toxic link disavow file if needed✓
Local SEO audit for Delhi, Noida, Bengaluru, Sydney offices✓
SEO strategy document with 12-month content calendar and page priority list✓
Site architecture review — URL structure, internal linking plan, silo strategy2
⚙️ Technical
Technical SEO & Site Health Fixes
A fast, clean, well-structured site is the non-negotiable foundation. We fix issues that prevent Google from crawling, understanding, and ranking Infoneoo.
Months 2–3
Key Deliverables
✓
Core Web Vitals optimisation — LCP, FID/INP, CLS improvements (image compression, lazy loading, font display)✓
Elementor page builder performance tuning — reduce unused CSS/JS, enable asset optimization✓
Fix broken links, redirect chains, and 404 errors across all pages✓
XML sitemap audit and resubmission; robots.txt review✓
Implement canonical tags, hreflang tags for India/Australia geo-targeting✓
Schema markup implementation — Organisation, Service, LocalBusiness, FAQ schemas✓
Mobile-first audit and responsive design fixes✓
HTTPS security check, crawl budget optimisation, pagination fixes✓
Heading hierarchy cleanup (H1–H4), meta title & description rewrites site-wide3
📄 On-Page & Service Pages
Core Service Page Optimisation + Local SEO
Deep optimisation of every revenue-generating service page and industry page — making each one rank for the highest-intent keywords Infoneoo's buyers search for.
Months 3–5
Key Deliverables
✓
Full SEO rewrite of 4 service pages: Digital CX, Digital Sales & Debt Collections, Healthcare RCM, Advanced Data Analytics✓
Full SEO optimisation of 8 industry pages: Banking, E-Commerce, Healthcare, Gaming, Retail, Hi-Tech, Consumer Durables, Manufacturing✓
Homepage, About, and Contact page optimisation with target keyword integration✓
Google Business Profile setup and optimisation for Delhi, Noida, Bengaluru✓
Local landing pages creation for each office city targeting BPO/RCM searches✓
NAP (Name, Address, Phone) consistency audit across all directories✓
Internal linking strategy implementation — interconnect service + industry + blog pages✓
FAQ sections added to service pages with FAQ Schema markup✓
Page-level CTA optimisation: "Book a Call" and "Book My Strategy Session" conversion elements4
✍️ Content Marketing
Thought Leadership Content & Blog Engine
Consistent, high-quality content is the engine that drives compounding organic traffic. We establish Infoneoo as the go-to voice in AI-led BPO and healthcare operations.
Months 4–8
Key Deliverables
✓
Content calendar: 4–6 long-form blog articles per month targeting high-intent keywords✓
Pillar page + cluster model: "AI in BPO", "Healthcare Revenue Cycle Management Guide", "Digital CX Transformation"✓
Case study content development and SEO optimisation (existing and new)✓
Comparison content: "BPO vs In-House Operations", "AI Call Center vs Traditional Call Center"✓
Industry-specific content: Banking BPO trends, E-commerce CX, Healthcare RCM challenges✓
Long-tail keyword targeting articles for each service vertical (low competition, high buying intent)✓
Infographic and visual asset creation for top blog posts (link bait)✓
Content repurposing strategy — LinkedIn posts, email snippets from blog content✓
Monthly content performance review and topic refinement based on GSC data5
🔗 Authority Building
Link Building, Digital PR & Authority Acquisition
Domain authority is what separates page 1 rankings from page 4 obscurity. This phase builds Infoneoo's backlink profile with sustainable, white-hat link acquisition.
Months 5–10
Key Deliverables
✓
Guest posting outreach: 4–6 high-DA (40+) guest posts per month on BPO, tech, healthcare, and finance sites✓
Digital PR campaign: Data-driven research reports or industry surveys to earn editorial links✓
HARO (Help A Reporter Out) / Connectively outreach for authoritative media mentions✓
Industry directory submissions: NASSCOM, CII, IAOP, Clutch, G2, GoodFirms, Capterra✓
Local citation building for India and Australia (Justdial, Sulekha, Yelp AU, TrueLocal AU)✓
Broken link building targeting competitors' lost links✓
Resource page link building on BPO and healthcare industry sites✓
Podcast guesting and YouTube channel SEO strategy for brand signals✓
Monthly backlink profile reporting and toxic link monitoring6
🚀 Conversion & Scale
CRO, Performance Review & 12-Month Scale Planning
Traffic without conversions is vanity. This phase focuses on turning organic visitors into strategy sessions booked, while building the plan to sustain and scale results beyond Month 12.
Months 9–12+
Key Deliverables
✓
Conversion rate optimisation (CRO) audit — heatmaps, session recordings, form analytics✓
A/B testing on key CTAs: "Book a Call" buttons, hero section copy, contact form layouts✓
Landing page optimisation for each key service (purpose-built for organic conversions)✓
Review and testimonial acquisition strategy (Google Reviews, Clutch, G2 profiles)✓
Quarterly SEO performance report: ranking movements, traffic, conversions, ROI✓
Featured snippet and "People Also Ask" targeting for priority keywords✓
AI Overviews (SGE) optimisation — structured data, authoritative content signals✓
Year 2 strategy blueprint: new keyword opportunities, new content verticals, expansion into new markets✓
Monthly monitoring and maintenance: ranking tracking, Core Web Vitals, algorithm update responseKPIs & Expected Results
Realistic benchmarks based on a site of Infoneoo's current stage
| Metric | Month 3 (Baseline) | Month 6 | Month 9 | Month 12 |
|---|---|---|---|---|
| Organic Traffic (Sessions/mo) | Established | +40–60% | +100–150% | +200–300% |
| Keywords in Top 10 (Google India) | ~5–10 keywords | 30–50 keywords | 80–120 keywords | 150–200+ keywords |
| Domain Authority / DR | Baseline measured | +5–8 points | +10–15 points | +18–25 points |
| Referring Domains | Baseline measured | +25–40 | +60–80 | +120–150 |
| Core Web Vitals | Audit status | All pages "Good" | Maintained | Maintained |
| "Book a Call" Form Submissions (Organic) | Baseline | +20–30% | +60–80% | +100–150% |
Target Keyword Clusters
Priority keyword groups mapped to Infoneoo's service and industry pages
🤖 AI BPO & Process Automation
Primary
- AI-driven BPO services India High intent
- Business process automation company High vol.
- Intelligent automation outsourcing Mid vol.
- AI outsourcing services India High intent
- BPO companies in Delhi Noida Local
🏥 Healthcare RCM
High Value
- Healthcare revenue cycle management India High intent
- Medical billing outsourcing services High vol.
- RCM services for hospitals High intent
- Healthcare BPO company India Mid vol.
- Claims processing outsourcing Mid vol.
📞 Digital CX & Call Centre
Primary
- Digital customer experience services High vol.
- Omnichannel CX outsourcing Mid vol.
- Customer support BPO India High vol.
- AI chatbot customer service High vol.
- Digital transformation BPO High intent
💰 Digital Sales & Debt Collections
Revenue
- Debt collection outsourcing India High intent
- Digital sales outsourcing services Mid vol.
- Predictive dialer collections BPO Niche
- Outbound sales BPO company High vol.
- AI-powered debt recovery Emerging
📊 Data Analytics Services
Growing
- Advanced data analytics outsourcing High intent
- Business intelligence services India High vol.
- Predictive analytics BPO Mid vol.
- Data-driven operations consulting Niche
- AI analytics for enterprises Emerging
🌏 Australia / International
Expansion
- BPO services Australia High intent
- Business process outsourcing Sydney Local
- Healthcare outsourcing Australia High intent
- Call center outsourcing Australia High vol.
- CX outsourcing NSW Local
Investment Structure
Transparent pricing breakdown across all 12 months
| Service Component | Months Active | Monthly Investment | Phase Total |
|---|---|---|---|
| Technical Audit & Strategy Setup Full technical audit, competitor analysis, keyword research, analytics setup |
Months 1–2 | One-time | ₹ [to be quoted] |
| Technical SEO Fixes & On-Page Optimisation 12 service + industry pages fully optimised, schema, speed fixes |
Months 2–4 | Included in retainer | — |
| Monthly SEO Retainer Ongoing monitoring, content, link building, reporting (Months 3–12) |
Months 3–12 | ₹ [to be quoted] | ₹ [×10 months] |
| Content Creation (Blogs, Pillar Pages, Case Studies) 4–6 long-form articles/month, pillar pages, infographics |
Months 4–12 | Included / Add-on | ₹ [to be quoted] |
| Link Building Campaign Guest posts, digital PR, directory submissions, HARO |
Months 5–12 | Included / Add-on | ₹ [to be quoted] |
| Local SEO (3 India offices + Sydney) GBP optimisation, local citations, local landing pages |
Months 3–12 | Included in retainer | — |
| CRO & Conversion Optimisation Heatmap analysis, A/B testing, landing page improvements |
Months 9–12 | Included in retainer | — |
12-Month Estimated Total Investment
Full campaign including audit, on-page, content & link building
₹ [TBD]
Note on pricing: Final investment will be confirmed once Niraj confirms the exact page count, content volume per month, and desired link building intensity. All prices above marked [to be quoted] will be replaced with confirmed figures before the proposal is shared. Pricing can be structured as a one-time setup fee + monthly retainer, or as a flat monthly all-inclusive package.
Tools & Technology Stack
Platforms used across the campaign
Audit & Research
Screaming Frog · Ahrefs · SEMrush · Google Search Console · PageSpeed Insights
Analytics
Google Analytics 4 · Google Tag Manager · Microsoft Clarity · Hotjar
Content & Outreach
Surfer SEO · Clearscope · BuzzStream · Hunter.io · HARO/Connectively
Reporting
Looker Studio · Ahrefs Dashboards · Monthly PDF Reports · Rank Tracker (SERPWatcher)
